Overview

Discover the fascinating city of Agadir on this comprehensive guided tour that combines history, culture, and breathtaking panoramic views. Your journey begins with a hotel pickup, followed by a visit to the historic Kasbah Agadir Oufella, where you'll learn about the city's rich past and enjoy stunning views over the bay. The highlight of this tour is the scenic cable car ride that takes you high above Agadir, offering unparalleled views of the Atlantic coastline and the modern city below.

After descending from the cable car, explore the vibrant Souk El Had, one of Morocco's largest traditional markets, where you can experience authentic Moroccan culture and shop for local crafts, spices, and souvenirs. The tour concludes with a visit to the modern Agadir Marina, a beautiful waterfront area perfect for a leisurely stroll. Throughout the tour, your expert local guide will share fascinating stories about Agadir's history, from its ancient Berber roots to its transformation into a modern resort city, making this an enriching and memorable experience.

Agadir's history is both tragic and inspiring. The city was almost completely destroyed by a devastating earthquake in 1960 that killed over 12,000 people and leveled 80% of the city. Rather than rebuilding on the ruins, the Moroccan government made the remarkable decision to build an entirely new city from scratch, creating one of the most modern and well-planned cities in Morocco. This makes Agadir unique - it's a city that's less than 70 years old, yet it stands on land with thousands of years of history. The Kasbah ruins you'll visit are the only remaining evidence of the old city, serving as a poignant reminder of the earthquake while offering stunning views of the new Agadir that rose from the ashes.

What makes this city tour special is the perfect combination of old and new, traditional and modern. You'll experience the ancient Kasbah ruins, ride a modern cable car, explore a traditional souk that's been operating for centuries, and visit a contemporary marina. This diversity gives you a complete picture of Agadir - a city that honors its past while embracing the future. The cable car ride is particularly unique, as it's one of the few cable cars in Morocco and offers a perspective of Agadir that you simply can't get from ground level. The views stretch for miles along the coast, and on clear days, you can see the Atlas Mountains in the distance.

Our guided city tour is designed for travelers who want to understand Agadir beyond the beach resorts. While Agadir is famous for its beautiful beaches and resort hotels, there's so much more to discover - from the bustling traditional markets to the modern marina, from the historic ruins to the contemporary architecture. Your local guide will bring the city to life with stories, insights, and personal knowledge that you won't find in guidebooks. Whether you're interested in history, culture, shopping, or simply want to see the best of Agadir in a few hours, this comprehensive tour delivers an experience that's both informative and enjoyable.

Free Hotel Pick-Up

Door to door service

Small Group

Max 8 travelers

Instant Confirmation

Book now, confirm instantly

Highlights

What makes this tour special

Scenic cable car ride with panoramic views of Agadir Bay and the Atlantic Ocean

Visit historic Kasbah Agadir Oufella ruins with expert commentary

Explore Souk El Had, one of Morocco's largest traditional markets

Discover Agadir Marina with modern waterfront architecture

Small group tour with maximum 8 travelers for personalized experience

Expert local guide sharing Agadir's history and culture

Itinerary

Your Agadir city tour with cable car follows a carefully planned itinerary designed to showcase the best of what this beautiful coastal city has to offer. From historic landmarks to modern attractions, each stop provides unique insights into Agadir's past and present.

1

Hotel Pickup & Welcome

Your friendly local guide will pick you up from your hotel in Agadir at the scheduled time (typically between 9:00-10:00 AM, confirmed the day before). The guide will introduce themselves and provide a brief overview of the day's itinerary. During the comfortable drive to the first stop, you'll receive an introduction to Agadir's fascinating history, including the 1960 earthquake and the city's remarkable rebuilding. Your guide will share interesting facts about Agadir's transformation from a fishing village to a modern resort city, setting the context for what you'll see throughout the tour. This is also a great time to ask any questions you may have about Agadir or Morocco in general.

15-20 minutes • Included: Transportation

2

Kasbah Agadir Oufella

Visit the historic Kasbah ruins perched high above the city on a hilltop that offers commanding views of Agadir Bay. The Kasbah was originally built in the 16th century by the Saadian dynasty to protect the city from Portuguese attacks. Today, only the outer walls remain, as the interior was destroyed in the 1960 earthquake. Your guide will explain the Kasbah's history, its strategic importance, and the tragic events of February 29, 1960, when a 5.7 magnitude earthquake struck at 11:40 PM, destroying most of the city in just 15 seconds. Learn about the remarkable rebuilding effort that followed, creating the modern Agadir you see today. The site features a memorial wall with inscriptions in Arabic, French, and English that reads "God, Country, King" - the motto that inspired the rebuilding. Enjoy breathtaking panoramic views of the bay, the modern city below, and the Atlantic Ocean stretching to the horizon. This is one of the best photo opportunities in Agadir, so be sure to have your camera ready.

30-40 minutes • Included: Guided tour, Photo opportunities

3

Cable Car Ride Experience

The highlight of your tour! Board the cable car (téléphérique) for a scenic ride that offers spectacular views of Agadir Bay, the Atlantic Ocean, and the city below. The cable car system was built as part of Agadir's modern development and is one of the few cable cars in Morocco. The ride takes you from the base station near the beach up to a hilltop station, covering a distance of approximately 1.5 kilometers and reaching heights of over 200 meters above sea level. During the 10-15 minute ride each way, you'll have unparalleled views of Agadir's 9-kilometer beach, the modern city layout, the port, and on clear days, the Atlas Mountains in the distance. The cable car cabins are modern and comfortable, with large windows perfect for photography. This unique perspective allows you to appreciate Agadir's stunning coastal setting and modern architecture in a way that's simply not possible from ground level. The round-trip ticket is included, so you'll have time to enjoy the views both ascending and descending, and you can take photos from different angles during each leg of the journey.

45-60 minutes • Included: Cable car ticket, Round trip

4

Souk El Had Market Visit

Explore one of Morocco's largest traditional markets with over 6,000 stalls spread across a massive enclosed area. Souk El Had (which means "Sunday Market" in Arabic, though it's open every day except Monday) is a vibrant, bustling marketplace that's the heart of local life in Agadir. The market is organized into sections - one area for fresh produce, another for spices, sections for textiles and clothing, areas for pottery and crafts, and sections for household goods. Wander through colorful alleys filled with local crafts, aromatic spices (saffron, cumin, paprika, and more), traditional textiles including Berber rugs and djellabas, beautiful pottery, leather goods, and souvenirs. Your guide will help you navigate the market's maze-like layout, point out the best stalls for authentic products, and share insights into traditional Moroccan commerce and culture. You'll learn about the art of bargaining (an important part of Moroccan shopping culture), how to identify quality products, and the significance of different items in Moroccan life. This is a great opportunity to purchase authentic souvenirs while supporting local artisans. The market is also a feast for the senses - the colors, sounds, and smells create an authentic Moroccan experience that's both exciting and educational.

45-60 minutes • Included: Guided market tour, Shopping time

5

Agadir Marina & Return

Conclude your tour with a visit to the modern Agadir Marina, a beautiful waterfront development that represents the new face of Agadir. The marina was completed in 2014 as part of the city's ongoing modernization and can accommodate up to 700 boats. The area features luxury yachts, upscale restaurants offering both Moroccan and international cuisine, trendy cafes perfect for people-watching, designer shops, and a beautiful promenade perfect for a leisurely stroll. The marina's architecture blends modern design with Moroccan elements, creating a sophisticated yet authentic atmosphere. Take a leisurely stroll along the promenade and learn about Agadir's development as a premier tourist destination, from its post-earthquake rebuilding to its current status as one of Morocco's most popular beach resorts. The marina area is also home to luxury hotels and residential developments, showcasing Agadir's growth and prosperity. This final stop provides a perfect contrast to the historic Kasbah and traditional souk you visited earlier, giving you a complete picture of Agadir's evolution. Your guide will then return you to your hotel, arriving around 1:00-2:00 PM, depending on the pace of the tour and time spent at each location.

30-40 minutes • Included: Marina visit, Hotel drop-off

What's Included

Our Agadir city tour includes all essential services and experiences to ensure you have a comprehensive and hassle-free exploration of the city. We've designed the tour to be all-inclusive of the important elements, so you can focus on enjoying the experience.

✓ Included

Hotel pickup and drop-off in Agadir

Expert local English-speaking guide

Cable car round-trip ticket

Transportation in comfortable vehicle

All entrance fees and taxes

Small group experience (max 8 people)

✗ Not Included

Food and drinks

Personal shopping expenses

Gratuities (optional)

Meeting Point & Pickup Details

We offer free hotel pickup and drop-off from all accommodations in Agadir and surrounding areas. This half-day city tour is designed to fit comfortably into your schedule, typically running in the morning to avoid the afternoon heat.

Pickup Locations

All hotels in Agadir city center and beachfront
Hotels and riads in Taghazout (15 min north)
Accommodations in Aourir and Tamraght
Agadir Marina and port area
If your accommodation is outside these areas, we'll arrange a convenient meeting point

Pickup Times

Morning pickup: Between 9:00-10:00 AM
Exact pickup time confirmed via WhatsApp the evening before
Please be ready 5 minutes before your scheduled pickup time
Return to hotel: Approximately 1:00-2:00 PM
Total tour duration: 3-4 hours including travel time

Important Information

What to Bring

Footwear: Comfortable walking shoes for market and Kasbah visit - you'll be walking on cobblestone streets, uneven paths at the Kasbah, and through the market's alleys. Supportive, closed-toe shoes are essential for comfort and safety.
Photography: Camera or smartphone for photos of stunning views - the Kasbah offers incredible panoramic shots, the cable car provides unique aerial perspectives, and the souk is full of colorful photo opportunities. Consider bringing extra batteries or a portable charger.
Sun protection: Sunscreen and hat for sun protection - even though this is a half-day tour, you'll spend significant time outdoors. Agadir's coastal sun can be strong, and the Kasbah has minimal shade. A hat will also help protect you during the cable car ride.
Hydration: Water bottle to stay hydrated - while water is available for purchase, bringing your own is convenient. You'll be doing a fair amount of walking, especially in the souk, so staying hydrated is important.
Money: Cash for optional souvenirs and tips - the souk is a great place to buy authentic Moroccan products, and cash is preferred. Budget for souvenirs (spices, crafts, textiles), and tips for your guide if you're satisfied with the service. Credit cards are accepted at some stalls but cash is more widely accepted.
Optional: Small backpack or bag for purchases, sunglasses for the bright coastal light, and a light jacket or sweater as it can be breezy at the Kasbah and during the cable car ride.

Health & Safety

Cable car is suitable for most ages and fitness levels
Participants should be comfortable with heights for cable car ride
Tour operates in all weather conditions; cable car may close in high winds
Face masks recommended in crowded areas like Souk El Had

Important Note

Please provide your hotel name and address at time of booking
Cable car operation depends on weather conditions; alternative itinerary provided if unavailable
Tour runs daily; morning departure recommended for best market experience
Free cancellation up to 24 hours before tour start time

Frequently Asked Questions

The cable car ticket includes a round-trip ride on the Agadir cable car system. You'll ascend to enjoy panoramic views of the bay and city, then descend back down. The ticket is valid for one round trip and is included in your tour price.

Yes, the Agadir cable car is very safe and regularly maintained. The cabins are enclosed and secure. However, if you're uncomfortable with heights, you can remain at the base station while others in your group enjoy the ride. Our guide will ensure your comfort throughout the experience.

In rare cases when the cable car is closed due to high winds or maintenance, we'll provide an alternative itinerary. This may include extended time at the Kasbah, a visit to additional local attractions, or extended market exploration. Full refunds are available if the tour cannot be completed.

You'll spend approximately 45-60 minutes at Souk El Had market. Your guide will lead you through the main sections, pointing out interesting stalls and helping with any shopping. This gives you enough time to explore, shop, and experience the vibrant atmosphere without feeling rushed.

Yes, children are welcome! The tour is suitable for all ages. Children under 12 may receive discounted cable car tickets (please inquire when booking). The tour involves moderate walking, so strollers for young children are recommended for the market and marina sections.

Yes, we provide complimentary pickup from all hotels in Agadir city center and the main hotel zones. Please provide your hotel name and address when booking. For hotels outside the city center, pickup may require an additional fee or we can arrange a meeting point convenient to you.

Traveler Reviews

4.9

★★★★★

428 reviews

SM

Sarah Mitchell

★★★★★

Absolutely fantastic tour! The cable car ride was breathtaking - the views of Agadir Bay are incredible. Our guide Hassan was knowledgeable and friendly, sharing interesting stories about the city's history. The Souk El Had market was a highlight too. Highly recommend this tour!

JD

James Davies

★★★★★

Perfect way to see Agadir! The cable car experience was unforgettable - such panoramic views. The small group size made it very personal, and our guide made sure we got the most out of each stop. The Kasbah ruins and the market were both fascinating. Great value for money!

ET

Emma Thompson

★★★★★

Excellent tour with amazing views from the cable car! Our guide was wonderful, explaining everything clearly and making the tour engaging. The combination of history (Kasbah), culture (market), and modern Agadir (marina) was perfect. Hotel pickup was punctual and the whole experience was seamless.