Privacy Policy
1) Who we are
Agadir Local Guide, based in Agadir, Morocco. You can reach us via the contact page or by phone at +212 601-820422.
2) Scope
This policy applies to information collected through our website and booking/contact channels (e.g., contact forms, phone, WhatsApp links) and to basic analytics data we collect about website usage.
3) Information we collect
Information you provide to us when you:
- Submit a form (name, email, phone, message, preferred dates, group size, etc.).
- Communicate with us by phone, email, or messaging apps (e.g., WhatsApp).
- Make or manage a booking (participant details, pickup location, special requests).
Information collected automatically when you use our site:
- Device and usage data (IP address, browser type, pages visited, time on page) via analytics cookies and similar technologies.
- Cookie identifiers and similar tracking identifiers (see Cookie Policy below).
4) Purposes and lawful bases (GDPR)
- Provide and manage bookings and customer service – contract performance and legitimate interests.
- Respond to enquiries – contract performance and legitimate interests.
- Website analytics and improvement – consent where required (e.g., EU/UK) and legitimate interests.
- Legal compliance and security – legal obligation and legitimate interests.
- Marketing communications – consent where required; you may opt out at any time.
5) Cookies and tracking
We use cookies and similar technologies to operate the site and understand usage. Non‑essential cookies (such as analytics) may require your consent in certain jurisdictions. You can control cookies via your browser settings or a consent banner if displayed. We use Google Analytics (GA4). For information on how Google processes data, see Google’s partner policy.
6) Sharing your information
- Service providers who help us operate the website, process inquiries, or provide analytics (e.g., hosting, email, Google Analytics). These providers are bound by contractual obligations.
- Operational partners as needed to deliver your booked tour or activity (e.g., guides, transport providers).
- Legal and safety disclosures where required to comply with law, enforce policies, or protect rights, property, and safety.
We do not "sell" personal information in the sense defined by certain privacy laws. We do not share personal information for cross‑context behavioral advertising without consent where required.
7) International data transfers
We operate in Morocco and use service providers that may process data in other countries (including the EU and the United States). Where required, we rely on appropriate safeguards (such as Standard Contractual Clauses) for transfers.
8) Data retention
We retain personal data only for as long as necessary for the purposes described above, including to meet legal, accounting, or reporting requirements. Typical retention periods:
- Enquiry records: up to 24 months after last contact.
- Booking and transaction records: up to 7 years for legal/financial purposes.
- Analytics data: per provider defaults or as configured (typically 14–26 months).
9) Your rights
EU/UK (GDPR): You may have the right to access, rectify, erase, restrict or object to processing, and data portability. Where we rely on consent, you may withdraw it at any time. You also have the right to lodge a complaint with your supervisory authority.
California (CCPA/CPRA): You may have the right to know, delete, correct, and opt out of certain sharing/sales (we do not sell personal information). We will not discriminate against you for exercising your rights.
To exercise these rights, please contact us via the contact page or call +212 601-820422. We may need to verify your identity before responding.
10) Security
We implement reasonable technical and organizational measures to protect personal data. However, no method of transmission or storage is 100% secure.
11) Children’s privacy
Our website is not directed to children under 13. We do not knowingly collect personal data from children without appropriate consent.
12) Third‑party links
Our website may contain links to third‑party sites. We are not responsible for their privacy practices. We recommend reviewing their policies.
13) Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top indicates the most recent changes.
14) Contact us
If you have questions about this policy or our privacy practices, contact us via the contact page or by phone at +212 601-820422.
This policy is provided for informational purposes and does not constitute legal advice. Consider consulting a qualified attorney to tailor this document to your specific operations.
Related: You may also wish to review our Cookie Policy and Terms & Conditions (coming soon).